We’re changemakers on a mission to liberate the world’s leaders.

We’re best known for our premier leadership programs. People also love our genuinely awesome team and revolutionary approach that turns executives and managers into transformative leaders.

“Idylli” is the envy of every leader

“Idylli” (i•dih•lee, similar to “Italy”) is a derivative of “idyllic,” which refers to the ideal life.

To a leader, the ideal life isn’t one of peace and rest, it’s of purpose and impact. To us, the name Idylli evokes the pivotal moment when a leader seizes the Freedom to Lead, and transforms her capacity to unite her people in pursuit of a noble goal. This experience forever changes the leader and the team.

Idylli–this state of freedom, unity, and hyper-performance–is the envy of every leader.

We’ll take you there.

Dan Duckworth

Idylli Founder & CEO

How it All Began

After a decade of leading change, I was recruited to join a prestigious leadership firm out of the University of Michigan to teach others how to lead change.

When I first entered the leadership space, though, I wasn’t sure if leaders could be made. But one day, after sharing some very raw leadership experiences with managers and executives at a Fortune 500 client, something unexpected happened: they lined up to talk with me.

For days and weeks afterward, they urgently pressed me, “Where did you get the ideas to lead like that?” and “Where did you get the courage?”

In their eyes, I saw something that surprised me: suffering and longing. And I heard what they were really saying: “I’m supposed to be a leader, like you, but I’m trapped!”

This was a massive realization for me. These people didn’t need to learn about leadership—they needed to be liberated.

This realization sent me on a ten-year journey to discover how to liberate and transform leaders. Along the way, I discovered the Three Keys of Leadership Transformation, developed Crucible Theory, and with my team built LeaderQuest brick by brick.

The impact on our early students was breathtaking. Since then, LeaderQuest has liberated hundreds of leaders and empowered them to transform their organizations. It will do the same for you.

Meet the Team

Spencer Matthews

Built & Sold
$200M Company

Brady Frandsen

HR, L&D Expert
@ Fortune 500

Dan Duckworth

Prolific Changemaker
& Executive Leader

Jolene Duckworth

Hosts Events
of 10 to 10,000+

We currently live throughout Utah and Idaho.

This is bigger than us.

Idylli is more than a company—it’s a movement. Our mission is to liberate the world’s leaders by building an army of leadermakers who are transforming leadership across business, government, schools, churches, and communities.

Priority #1 is to revolutionize the leadership industry. Most leadership programs fall short, not because of bad intentions, but because they don’t truly understand what leadership is or how to transform it. We’re here to change how the world talks about and pursues leadership transformation. 

We’ve cracked the code, and we believe this discovery can change the world. That’s why we’re making Crucible Theory open source—empowering anyone to become a leadermaker and join us in our mission to liberate the world’s leaders.

You can wait for a crisis to compel your leaders to change. Or you can invite them into LeaderQuest by Idylli.

It's more impactful, more sustainable and WAY more fun.