About Us
Our mission is to liberate the leaders, empowering them to change their worlds and build impactful communities at work, school, church, and home. We do what we do to unleash good in the world.
Contact UsLeading the Charge
We are revolutionizing the leadership industry. Through a decade of study and field research, we developed Crucible Theory, which reveals the secrets of how leaders transform and what leadermakers can do to enable their development. We’ve cracked the code, and we’re sharing it with the world.
Our Story
Idylli founder Dan Duckworth first confronted the problem of how to transform leaders several years ago when he was invited to join a small group of leadership experts affiliated with the University of Michigan Ross School of Business to teach others how to lead change. As a master changemaker, he wasn’t satisfied with simply teaching about leadership. He wanted to learn to transform leaders. On this quest, he discovered the Three Keys of Leadership Transformation, which give leaders the power to transform themselves in any situation. The Three Keys are the linchpin of Crucible Theory and the foundation of our LeaderQuest program. The impact of the Three Keys on our early students was breathtaking. Since then, LeaderQuest has liberated hundreds of leaders who have, in turn, transformed their organizations and their worlds.
Our Name
We created the word “Idylli” to describe an unnamed phenomenon near the high point of the Leader’s Journey. You’ve seen this moment portrayed in epic movies:
After overcoming challenges and achieving a notable victory, the leader reaches a state of hyper-performance. Her vision and courage intensify, as does her capacity to make change. Elusive results like engagement, unity, innovation, and productivity start flowing. Through this experience, the leader and the team are forever changed. We call this state of hyper-performance at the zenith of transformation “Idylli”. Idylli is the envy of every leader. We will take you there.
Our Identity
“Idylli” fits our identity, too. We are an adventurous, disruptive leadership company. We liberate leaders from the status quo and elevate their capacity to drive meaningful change in their organizations and communities. We don’t simply teach about leadership. We transform leaders.
Our Team
Our team consists of leadership experts, master facilitators, and seasoned designers. We have a strong track record of driving significant change, navigating organizational complexities, and delivering successful programs within unique cultures and systems. We combine our unique talents and perspectives to create immersive, transformative experiences that are both memorable and impactful. Our team is led by —
Dan Duckworth
Creator & Host
Jolene Duckworth
Experience Designer & Creative Director
Spencer Matthews
Business Development & Program Mentor
Brady Frandsen
Program Manager & Program Mentor
Who We Serve
Idylli is for leaders who are determined to reach their full potential as changemakers and make a difference in the organizations and communities they care about. It’s for those who aspire to elevate their impact, disrupt the status quo, and spearhead a movement toward innovation and achievement. Idylli is for leaders who are ready to learn how to leave their mark on the world.
Idylli is also for forward-thinking executives who are tired of business-as-usual. These executives are seeking to develop a cadre of leaders who will challenge the status quo and give rise to a culture of innovation and progress, who will build high-performing teams that embrace daring strategies and deliver extraordinary outcomes. Idylli is your catalyst for accomplishing real, enduring change for your people and organization.
Ready to Learn More? Talk With A Master Changemaker
Are you ready to experience a longitudinal leadership transformation program unlike any other? Reach out today to experience our changemakers in action.